Episode description

Welcome to another episode of Just Checking In. Today our guest is Joe Williams, a tech writer, formerly of Bloomberg, Business Insider, and, most recently, Protocol. But with Protocol’s shutdown, Joe had time for us at JCI and offered us an interesting perspective on the state of the media today, including insights about how he likes to cover complicated, B2B technology stories. . This expert in covering wonky tech issues joins the conversation in this episode to talk about the landscape of media business models, the do’s and don'ts of covering technology issues, and how to craft a great story. Plus, he’s got an interesting viewpoint on  Elon’s Twitter.  

Join technology comms pros Becky Buckman and Keyana Corliss as they cut to the heart of today’s tech-news cycle and the general craziness that is high-tech corporate communications right now. With a short, not-too-serious take on the industry - with plenty of humor and irony thrown in - they’ll bring you the best in the biz, across comms and media together, for one-of-a-kind insights and perspectives you won’t hear anywhere else!

Jump straight into:

03:31 - Catching up with Protocol shutdown - “The media is not immune to everything going on, and particularly when you're in a niche industry, or maybe not niche, but when you're a beat publication and the industry you're covering is going through a tough time, it's pretty evident that that's gonna filter down to you.” 

07:39 - The landscape going forward for the media business - “I think fear that consumers aren't going to want to pay, I think it's misguided because I think they don't want to pay for journalism that they don't want or that they don't find useful.”

09:20 - The model of self-started journalism - “I worry about kind of tunnel vision or I worry about not having that second set of eyes or that, that newsroom to kind of, you know, bounce ideas off of.”

13:52 - What makes a good story within the tech comms industry - “ I think to still talk about it like it's some futuristic like Star Trek concept is really disadvantageous. And frankly, I think kind of insulting to the reader”

26:23 -  The biggest tech comms PR turnoffs - “Companies now I think, always fear that reporters are always digging for something, which is funny to me cuz that's our job and that's what we should be doing.”

 28:47 - Joe’s refreshing perspective regarding Twitter - “It's a self-fulfilling cycle. He says something, we write about it, and he says something else. We write about it.  There has to be a breaking point that it's, you know, but I don't know what happens,  besides him shutting down the website.” 

Episode resources:

Joe Williams’s Twitter and LinkedIn

Thank you for listening to Just Checking In by Battery Ventures. Go follow Becky and Keyana on social media to know more about them. If you enjoyed this show leave a review and help us find new audiences! 

This show is produced by StudioPod Media in SanFrancisco. Teresa Buchanan is the Show’s Producer. Nicole Genova is the Show...