Episode description
Episode description
The first season of Just Checking In concludes with a can't miss interview focused on one of the biggest technology and comms stories of the year–Peloton. Jessica Kleiman, Peloton’s SVP of global communications, talks about her career arc, the challenges and opportunities she’s faced over the last year and the company’s much-heralded response to a Peloton-related storyline in the recent “Sex and the City” reboot. Jessica has plenty of lessons and takeaways for other corporate comms professionals, including some related to Peloton’s recent success leveraging its dedicated community of members to serve as the voice of the brand. Join in and ride with us to the end of this amazing first season!
Join technology comms pros Becky Buckman and Keyana Corliss as they cut to the heart of today’s tech-news cycle and the general craziness that is high-tech corporate communications right now. With a short, not-too-serious take on the industry - with plenty of humor and irony thrown in - they’ll bring you the best in the biz, across comms and media together, for one-of-a-kind insights and perspectives you won’t hear anywhere else!
Jump straight into:
(03:59) - From Instagram to Peloton: Introducing Jessica Kleiman - “As communications professionals, I think we're naturally networkers and connectors.”
(08:36) - Writing a book while being on maternity leave - “We split up the chapters and while my daughter Emma was napping, I wrote.”
(10:26) - This is how Peloton is relying on their community of users to tell their story - “It feels authentic because it is authentic, because if we did anything that didn't feel authentic, we would hear about it from our members immediately.”
(16:49) - How is Peloton dealing with the brand being continuously relevant? - “I almost feel like we have lovers and we have haters and there's not a whole lot in between. That makes for a great headline because the lovers are going to click on it and the haters are going to click on it.”
(19:47) - Lessons and takeaways for corp comms professionals - “People think that it's a less sexy area of communications, and the fact is that is not only super critical, but it really helps you develop the voice of the company internally and create and foster culture.”
(25:41) - Discussing the greatest PR response of all time and how Ryan Reynolds jumped in - “Just as background, I have to clarify, as I'm sure you've read, that the And Just Like That scene was not a product placement.”
Episode resources:
Follow Jessica Kleiman on Twitter, Instagram and Linkedin
Thank you for listening to Just Checking In by Battery Ventures. Go follow Becky and Keyana on social media to know more about them. If you enjoyed this show leave a review and help us find new audiences!
This show is produced by StudioPod Media in SanFrancisco.