Episode description
Ever wonder how the world of international podcasting operates? Get ready to demystify it with us, as we delve into YouTube's global podcast expansion (or not, as the case may be). We'll be joined by the brains behind Telling Media, Christiana Brenton and Georgie Holt, who'll share their innovative performance marketing strategies and how they plan to disrupt the UK market to deliver better results for direct-to-consumer brands.
The intriguing intricacies of podcasting don't end there. Tune in as we discuss the impact of unions, technophobes versus embracers, and government regulations like Canada's Bill C18 on the podcasting industry.
Also, the power of performance marketing for clients, the importance of a podcast media agency, dazzling AI updates, head-turning Civility Scoring, and other major events shaking up the podcast industry. So, sit tight and join us on this rollercoaster ride through the dynamic universe of podcasting!
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