Episode description
Liturgical Publications is in its 50th year as a faith-based print advertising company. About 10 years ago, LPi leadership decided to dip their toes into software as a service and created a closed social network for churches to promote events. Somewhere early in the process, a customer asked if a donation mechanism could be added to their closed network. From there, the We Share We Gather arms of LPi took off, eventually processing nearly a third of a billion dollars a year and later selling to Ministry Brands in a high, eight-figure deal. CEO Joe Luedtke talks about the many long nights it took to get the deal to the finish line.