Episode description

Michael Schreiber knows something about disruption. He was on the team that founded and launched Hulu and led some of the media industry's first digital distribution deals. Now he's leading PlayFly Sports, a full-service sports marketing company managing multimedia rights for universities, state high school associations and other properties, including esports. The fledgling company, with significant backing from Sinclair Broadcast Group and Access Holdings, has already made a slew of acquisitions and grown from a single employee to more than 700. Schreiber talks about building PlayFly, the opportunity in the market it addresses as well as how he deals with doubters when introducing disruptive innovation in the market.