Cesar Gueikian, Brand President of Gibson Brands - podcast episode cover

Cesar Gueikian, Brand President of Gibson Brands

Smart Business Dealmakers: The Middle-Market M&A Podcast
Apr 22, 2022•25 min•Ep 146•Transcript available on Metacast
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Episode description

Brand President Cesar Gueikian discusses Gibson Brands' 2021 acquisition of well-known guitar amp manufacturer Mesa/Boogie, as well as how he is helping to move Gibson forward by identifying its purpose.