From Bullfighter to COO: Listen to How Ethan Farlow is Taking the Bull by its Horns at ComTech to Drive Operating Profitability
Jan 21, 2025•31 min•Ep 26•Transcript available on Metacast Episode description
In this episode, we dive into the inspiring journey of Ethan Farlow, COO at Comtech Network Solutions. From his early days assembling computers and a stint as a professional bullfighter to leading operations at his family-run IT services firm, Ethan shares how he’s cracking the whip to drive operating profitability. Learn how ComTech leverages data, automation, and client-centric strategies to streamline operations, negotiate with vendors, and scale sustainably. Packed with actionable insights on standardization, hiring best practices, and the future role of AI in MSPs, this conversation is a must-listen for anyone looking to optimize their business for growth and efficiency.
Topics discussed include:
- Ethan Farlow and Comtech Solutions: A Family Legacy
- Driving Efficiency Through Standardization
- Leveraging Data for Vendor Negotiations - It's All About Confidence
- Key Performance Indicators That Matter - Time per Endpoint per Month!
- Data-Driven Automation - Using Videos to Automate Workflows
- Best Practices for Hiring - How to Attract the Right People
- Offshoring: Current Views and Future Plans - Keeping All Options Open
- Cross-Selling and Upselling Through Data Analysis - Keep a Client Matrix
- Navigating the Future with AI - Mastering Unstructured Data
- Advice for MSP Leaders - Know Your Cost to Push Price
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