Episode description
Episode description
In this episode of M&A Insights, Madhur Duggar dives into a crucial question for MSP (Managed Service Provider) owners: should you grow or should you go? The discussion centers around two big themes: scaling your business and breaking through the "sales and marketing moats" that can hold you back.
If you’re an MSP looking to grow, the target is clear—hit that sweet spot of 6% to 8% annual growth. But what does it take to get there? Madhur explores the nitty-gritty of overcoming the biggest hurdles in sales and marketing, which, let’s be real, is where most MSPs stumble. From picking the right market to cracking the code on lead generation, this episode gives you the playbook to ramp up your marketing game and build a sales engine that converts.
The conversation isn’t just about staying afloat—it’s about leveling up. Whether you’re gearing up to roll over some equity into a larger MSP, or pushing your pricing by specializing in high-growth sectors like healthcare or finance, Madhur breaks down how to boost your business without burning out. And if growth seems too tough, maybe it's time to ask if selling and cashing out is a smarter move.
Tune in for insights that will help you crush your sales goals and decide whether to grow or make a graceful exit from the MSP game.