Episode description

Working with bigger clients usually means a bigger paycheck, but it can be hard to get past the gatekeeper and convince the decision maker to work with you. If you’re not used to selling to larger businesses, you might assume that the gatekeeper is going to communicate the right information up the chain. But in reality, it will be more like a game of telephone where your message gets lost in translation, costing you important business deals.

In today’s episode, J.J. and April talk with StoryBrand Certified Agency Owner, David McAndrews. With expertise selling B2B, David shares some key tips for turning gatekeepers into your brand’s champion so your message gets through to the right people. Listen in as David shares three important tips for selling B2B so you can start landing your dream clients and closing bigger deals.

Contact David McAndrews of Goalpost Group, a StoryBrand Certified Agency, directly at MarketingMadeSimple.com/David-McAndrews.

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