Episode description

You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate value, which you can demonstrate through nurture emails!

Welcome to Part Four in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how to craft your nurture email sequence. In this episode you'll learn:

-Two key ways nurture emails lead to a sale

-Three methods of offering value through nurture emails

-Examples of what you should include in your nurture emails

April also talks with Brandon Sok, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client develop a nurture email sequence that ultimately turned their six month sales cycle into two months! Contact StoryBrand Certified Guide Brandon Sok directly at ClarifyYourMessage.com/Brandon-Sok.

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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts.

Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.