Episode description

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer 

ABOUT THE BOOK:

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. 

Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." 

The book provides insights into how social media fits into the modern marketing eco-system, including:

• How social media strategy has dramatically changed. In fact, it's not a strategy at all!
• Unique insights into the role of content, engagement, and timing
• Practical ideas to initiate and measure a paid strategy
• The growing impact of AI on social media effectiveness
• Insights into measuring results
• Case studies illustrating social media success
• Answers to the biggest questions about measurement, organization, and budgeting

This is your marketing path forward. This is Social Media Explained.

ABOUT THE AUTHOR:

Mark Schaefer is among the world's most recognized marketing authorities, a global keynote speaker, college educator, marketing consultant, podcast host, and author. 

Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force. 

He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight was studying under Peter Drucker while Mark earned his MBA.

And, interesting fact – this is Mark’s 10th book interview on The Marketing Book Podcast, more than any of the over 350 authors who have been guests on the show!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/social-media-explained-3-mark-schaefer