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Episode description
How Beehiiv Uses ‘Drop Marketing’ To Create Buzz
Marketing Against The Grain
Dec 31, 2024
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10 min
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Episode description
Ever wondered how Beehive managed to make a splash with their audio newsletter drop? Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co-founder). Learn more about how Beehiiv planned their drops 90 days in advance, the importance of picking the right channels and creative for your drop calendar, and the power of employee and customer evangelism. Mentions Alex Lieberman
https://www.linkedin.com/in/alex-lieberman/
Alex’s Marketing Against the Grain episode
https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510&l=ko
Beehiiv:
https://www.beehiiv.com/
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Kieran Flanagan,
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
How Beehiiv Uses ‘Drop Marketing’ To Create Buzz | Marketing Against The Grain podcast - Listen or read transcript on Metacast
