Episode description

In this episode, I was lucky enough to interview Sanket Karamchandani, Founder of Miss Neeta's Ice Cream Parlor.

Sanket shared his entrepreneurial journey from a childhood dream inspired by cricket legend Sachin Tendulkar to becoming a business owner. Growing up in the Bay Area, Sanket was driven by the desire to pursue something he loved, which he eventually realized was ice cream. Despite his early aspirations, it took years of preparation, including a career in product management, to set the stage for launching his business during the COVID-19 pandemic. He began by experimenting with flavors and going door-to-door in his neighborhood to introduce his ice cream, leveraging skills he learned from a college job selling solar panels.

Sanket discussed the support he received from his employer, Groove, which not only understood his passion but also actively supported his ice cream venture, purchasing pints for company events and using his services for catered functions. Today, Miss Neeta's Ice Cream focuses on maintaining a personal touch, attending wedding trade shows, and engaging in digital marketing to expand their reach. Working alongside his mother, who shares his love for creating delicious desserts, has been a rewarding aspect of the business for Sanket. As he moves into the fourth year of his business, his goal is to scale up, form partnerships, and bring his unique ice cream to a wider audience.

Step into the world of retail innovation and uncover how Sanket Karamchandani builds brands that resonate and grow against the odds on this episode of The First Customer!


Guest Info:
Miss Neeta's Ice Cream Parlor
http://www.missneetas.com


Sanket Karamchandani's LinkedIn
https://www.linkedin.com/in/karamchandanisanket/

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