Episode description

In this episode, I was lucky enough to interview Natalie Doyle Oldfield, CEO and founder of Success Through Trust Inc.

Natalie grew up in Fredericton, New Brunswick, and shares that she was inspired by her parents' strong work ethic and entrepreneurial spirit. Her father’s experience as an author and business owner profoundly influenced her career path. Natalie discusses how her upbringing and extensive career in the IT industry, particularly in marketing and sales, led her to develop a proprietary framework based on scientific research to build and measure trust in business relationships. This framework, tested with a large sample size, has been instrumental in helping companies become the most trusted in their industry.

Natalie explains that her approach to trust is evidence-based, involving an eight-principle model that companies can apply to enhance their trustworthiness. She elaborates on how her company, Success Through Trust Inc., uses this model to train technical leaders and employees, focusing on retaining both clients and employees by building strong, trust-based relationships. Natalie highlights the importance of trust in driving business growth and improving customer relationships, sharing examples of how her framework has helped companies achieve significant results. She also mentions the importance of speaking at conferences, referrals, LinkedIn engagement, and podcast appearances in marketing her services.

Join us in picturesque Nova Scotia as we uncover Natalie Oldfield's secrets to mastering trust in the business world on The First Customer!

Guest Info:
Success Through Trust Inc.
http://www.successthroughtrust.com

Natalie Doyle Oldfield's LinkedIn
https://www.linkedin.com/in/nataliedoyleoldfield/

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