Episode description

In this episode, I was lucky enough to interview Bobby Varma, CEO and founder of Princeton Identity.

Bobby shared her journey from her early life in India to her entrepreneurial ventures in the U.S. She highlighted how her father's love for travel and entrepreneurship influenced her adaptability and problem-solving skills, which are crucial traits for an entrepreneur. Bobby detailed her academic path through Rutgers and Drexel, which led to her passion for biomedical engineering and subsequent work at SRI International. There, she transitioned from a research scientist to a project manager, ultimately leading to the foundation of Princeton Identity.

Bobby elaborated on Princeton Identity’s groundbreaking work with iris recognition technology. She described how her team developed the “iris on the move” technology, enabling high-security authentication without sacrificing convenience. This innovation differentiates them in a competitive landscape dominated by facial recognition technologies. Their first significant customer was the U.S. Navy, highlighting the practical applications and robustness of their technology. Bobby emphasized the importance of building lasting relationships and providing genuine value to customers, which has been key to their success. Today, Princeton Identity continues to thrive by focusing on security-conscious clients and leveraging various marketing strategies to expand their reach.

Explore the cutting-edge world of security technology with Bobby Varma from Princeton Identity on this episode of The First Customer!

Guest Info:
Princeton Identity
http://www.princetonidentity.com

Bobby Varma
https://www.linkedin.com/in/bobby-varma-4a80ab2/

Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
Follow The First Customer on LinkedIn
http://www.linkedin.com/company/the-first-customer-podcast/