Episode description

In this episode, I was lucky enough to interview Rasmus Barfred, co-founder of THEMAGIC5.

Rasmus recounted his early days in Denmark, where his entrepreneurial spirit was subtly influenced by his mother's approach to life. He didn't initially set out to start a business, but his involvement in a software venture during university with his future co-founder Bo laid the foundation. The project saw moderate success but eventually stalled due to regulatory hurdles. Rasmus's career then took him through corporate roles, further honing his business acumen before diving back into entrepreneurship with THEMAGIC5.

Rasmus detailed the origin and development of THEMAGIC5's custom swimming goggles, emphasizing the technological innovations behind their product. He explained the three key components: face scanning, fitting algorithms, and robotic production, which collectively ensure a perfect fit for each user. The company's breakthrough came via a Kickstarter campaign in 2017, securing both initial funding and invaluable feedback from their first 1,500 customers. This feedback was crucial for refining their fitting technology, leading to a highly successful product with a minimal refund rate.

Unlock the potential of smart business practices with Rasmus Barfred's expert advice in this episode of The First Customer!

Guest Info:
THEMAGIC5
http://themagic5.com/

Rasmus Barfred's LinkedIn
https://www.linkedin.com/in/rasmus-barfred-38a5b636/

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