Episode description

In this episode, I was lucky enough to interview Kelley Thornton, CEO and Founder of Tiege Hanley.

Kelley's inspiration for Tiege Hanley stems from his personal experience and observation of the skincare market's untapped potential in the United States. Initially, he sought to cater to older demographics like himself but found unexpected success among younger consumers due to strategic digital marketing efforts.

Kelley reveals the meticulous process of formulating Tiege Hanley products, driven by a combination of fortuitous encounters with specialized chemists and a commitment to high-quality ingredients. Despite his initial lack of expertise in the skincare industry, Kelley's bold approach of demanding exact formulations from manufacturers yielded exceptional results. Tiege Hanley's success story exemplifies the power of innovative marketing strategies, continuous refinement of product offerings, and a keen understanding of consumer demographics. With millions invested in digital marketing across various channels and a relentless focus on customer satisfaction, Tiege Hanley has become a formidable player in the skincare industry, transcending traditional marketing paradigms to connect with consumers on a deeper level.

As an exclusive offer for podcast listeners, Tiege Hanley extends a generous 30% discount on their purchase by heading over to tiege.com\firstcustomerpodcast

Discover the power of dedication and quality in skincare innovation with Kelley Thornton in this episode of The First Customer!

Guest Info:
Tiege Hanley
https://www.tiege.com/

Kelley Thornton's LinkedIn
https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

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https://www.linkedin.com/in/jayaigner/
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