Episode description

In this episode, I was lucky enough to interview Susan Coelius Keplinger, CEO of Force of Nature.

Susan shares insights from her journey as a marketing titan and entrepreneur. Growing up in St. Paul, Minnesota, Susan's path led her to chase the internet dream in San Francisco after college. She co-founded Triggit, an ad tech company, with her brother Zach, learning valuable lessons in entrepreneurship and the importance of setting boundaries between work and family. Despite the challenges, Triggit's success laid the foundation for Susan's deliberate approach in founding Force of Nature, initially envisioned as a lifestyle company but evolving into a thriving venture.

Susan's entrepreneurial spirit shines through her experiences, from starting non-profits in college to hustling at the Olympics. Her transition from Triggit to Force of Nature reflects a shift towards a more intentional and quantitative approach to marketing. At Force of Nature, Susan emphasizes the importance of quantitative marketing, where every marketing expenditure must yield measurable results. She advises aspiring marketers to embrace math and statistics, highlighting the critical role of data in today's marketing landscape. Whether advising young founders or guiding established businesses, Susan's passion for entrepreneurship and data-driven marketing shines through, offering valuable insights for anyone navigating the dynamic world of marketing.

Embark on an enlightening journey through the world of marketing and entrepreneurship with Susan Coelius Keplinger, gaining insights and inspiration from her remarkable experiences on this episode of The First Customer!

Guest Info:
Force of Nature
http://forceofnatu.re


Susan Coelius Keplinger's LinkedIn
https://www.linkedin.com/in/susanck/

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