Episode description
In this episode, I was lucky enough to interview Justin Leusner, CEO and founder of TDAY Sports.
Justin shares insights into his journey as the founder and president of TDAY Sports, revealing his roots in a small town near Philadelphia and his passion for creating YouTube videos since childhood. He details the evolution of TDAY Sports, highlighting its six different channels covering various sports and serving as a Gen Z sports network.
Justin delves into the changing landscape of content consumption, emphasizing Gen Z's preference for fast-paced, authentic, and personalized content on platforms like TikTok and YouTube Shorts. He contrasts this with traditional sports broadcasting, noting the shift in market preferences towards content that resonates with younger generations.
As Justin continues to unfold the business side of TDAY Sports, he shared the challenges of relying solely on platform monetization due to volatile algorithms. He outlines the strategic shift towards brand deals and the establishment of an in-house agency, leveraging TDAY Sports' content creation skills to offer services to other businesses.
Sip those wines and check out the Christmas episode of The First Customer!
Guest Info:
TDAY Sports
instagram.com/tdaysports
Justin Leusner's LinkedIn
https://www.linkedin.com/in/justinleusner/
Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
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