Episode description
In this episode, I was lucky enough to interview Marco Torres, the Co-founder of Marketing Boost.com.
Marco explains how Marketing Boost started as a solution to obtain video testimonials for their travel business. To incentivize customers, they offered bonus vacations, leading to the creation of a system that eventually evolved into Marketing Boost.com. The company collaborates with hotels worldwide to offer complimentary stays and other incentives, helping businesses grow by leveraging these incentives in their marketing strategies.
Marco also shares how the company uses incentive-based marketing and how it can be applied in various business scenarios. Marco provides examples of how B2B companies can use incentives, such as offering hotel savings cards for booking Zoom calls, reducing no-show rates, and adding value to their offerings. He emphasizes the importance of creating a win-win scenario for both businesses and customers.
Enjoy listening to The First Customer's insightful episode with Marco Torres!
Guest Info:
Marketing Boost
https://www.marketingboostsolutions.com/
Marco Torres' LinkedIn
https://www.linkedin.com/in/6101960marcotorres/
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https://www.linkedin.com/in/jayaigner/
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https://www.youtube.com/@thefirstcustomerpodcast
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https://www.firstcustomerpodcast.com
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