The First Customer - Building A Brand for Outdoor Enthusiasts with Melissa Allen - podcast episode cover

The First Customer - Building A Brand for Outdoor Enthusiasts with Melissa Allen

Nov 13, 202322 minEp 73Transcript available on Metacast
--:--
--:--
Listen in podcast apps:

Episode description

In this episode, I was lucky enough to interview Melissa Allen, Co-Founder of Active Life Company.

Melissa grew up in Davenport, Iowa, and shared that she spent 24 years in the health and fitness industry. She transitioned from owning a corrective exercise center to venturing into the world of sunscreen with Active Life Company.

Melissa discussed the inspiration behind starting a sunscreen business, recounting a personal experience where her dog detected skin cancer on her husband's head. She tackled the challenges of breaking into the sunscreen market, the importance of natural ingredients, and the impact of FDA regulations on product development.

Join us in another inspiring episode with Melissa Allen in The First Customer!

Guest Info:
Active Life Company
https://theactivelifecompany.com/

Melissa Allen's LinkedIn
https://www.linkedin.com/in/coach-melissa/


Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
Follow The First Customer on LinkedIn
http://www.linkedin.com/company/the-first-customer-podcast/