Episode description
In this episode, I was lucky enough to interview a good friend, Ben Albert, the CEO and founder of Balbert Marketing.
Ben was born and raised in Rochester, New York, and emphasized that he never saw himself as an entrepreneur, initially pursuing a more conventional career path. However, his passion for music and involvement in the local music scene paved the way for his transition into entrepreneurship. Ben explained that he leveraged his marketing skills, particularly in guerrilla marketing, to start a business podcast during the pandemic. His podcast, initially focused on Rochester Business Connections, later expanded to include a more international audience now called Real Business Connections.
Ben's story highlighted the idea that building a strong, enduring brand and focusing on nurturing relationships can ultimately lead to success, even if the results aren't immediately apparent.
Come and book a flight to the "Flower City" on this fun episode of The First Customer!
Guest Info:
Balbert Marketing
http://www.balbertmarketing.com
Ben Albert's Linked In
https://www.linkedin.com/in/realbenalbert/
Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
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https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
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