In this episode of Talk of the Trade, Michael McNary sits down with Nick Bennett to talk about Account-Based Marketing. As Director of Account-Based and Field Marketing at Alyce, Nick runs a successful ABM strategy to land new accounts for his company. The secret is not fancy technology (in fact, spreadsheets are mentioned in this episode!) but good old-fashioned sales-marketing alignment.
Listen to the episode to learn:
Why Nick recommends thinking of ABM as Account-Based Execution
Why Nick personally meets with each sales rep once per week
How to set up reports and communication loops that keep everyone on the same page
The Key to ABM Success: Marketing and Sales Coordination | Mimeo's Talk of the Trade podcast - Listen or read transcript on Metacast
