Episode description

Nicole Bowman, MBA, CEM, VP of Marketing and Communication at the International Association of Exhibitions and Events, joins us to talk tradeshows.

She shares stats from their economists on the state of the tradeshow industry, plus common mistakes exhibitiors should avoid.

Plus, she answers questions like:

• Do you need to spend big money on a 50x50' booth?
• Are promo items worth it?
• Will games or giveaways help you meet your tradeshow goals?

Whether you are attending with a limited budget to generate some leads or blowing out your budget for brand awareness, there is something for you to learn in this episode!