Episode description

Multi-channel works towards helping merchants with their #1 challenge: growing their sales by marketing and selling on owned and unowned channels. Multi-channel is also the team that manages some of the key product initiatives we have with Shopify's largest partners including Facebook and Google.

In this episode Multi-channel UX director Lola Oyelayo-Pearson speaks with senior designer Veronica Wong about:

• why we are so invested in creating multi-channel experiences for our merchants?
• top skills for a product designer to work in this space
• how running her own online business informs Veronica's work
• the UX challenges of working with major partners

The full transcript is available at: https://ux.shopify.com/inside-shopify-ux-4-multichannel-111bf5bc69bd