Episode description

Discovering products, tracking orders, and simplifying checkouts are some of the highest-impact ways that Shopify helps merchants succeed. All of them are covered by the Shop app, one of the most downloaded shopping apps in the Apple and Google app stores.

In this episode our senior UX manager for Shop Jess Erickson speaks with host Dalia El-Shimy about:

• what it's like to build for buyers instead of merchants
  
• what's important when building native e-commerce experiences
  
• balancing speed vs. quality when designing a new product
  
• how her team is structured and the experiences that help people succeed
  

The full transcript is available at: https://ux.shopify.com/inside-shopify-ux-11-shop-4f70c9be8838