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Episode description
Putting a Price on Customer Loyalty | The HBR Channel podcast - Listen or read transcript on Metacast
Putting a Price on Customer Loyalty
The HBR Channel
Jul 24, 2012
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3 min
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Transcript available on
Metacast
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Episode description
Prices speak volumes about your organization to customers—and can erode or build their loyalty. Here’s how to set prices in ways that tell customers you see them as people, not wallets.