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Great Brands Don't Chase Trends - podcast episode cover

Great Brands Don't Chase Trends

The HBR Channel

Jan 20, 2015•5 min•Transcript available on Metacast

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Episode description

Denise Lee Yohn, author of "What Great Brands Do," offers strategies for staying a step ahead of competitors.

Great Brands Don't Chase Trends | The HBR Channel podcast - Listen or read transcript on Metacast