138: Authority Site Case Study: How an Air Force Flight Surgeon Took His Side Hustle Full-Time - podcast episode cover

138: Authority Site Case Study: How an Air Force Flight Surgeon Took His Side Hustle Full-Time

Oct 15, 201530 minTranscript available on Metacast
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Episode description

I first met Ryan Gray at New Media Expo in 2014. He introduced himself and when I asked what he did, he said he was a doctor. Turns out that Dr. Gray, along with his wife (also a doctor), was building MedicalSchoolHQ.net, a resource for med school and premed students. It's another perfect example of building an authority site around a particular area of expertise.