241: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves | The Side Hustle Show podcast - Listen or read transcript on Metacast
241: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves
Over the last decade, Cathy Heller has earned hundreds of thousands of dollars from her music and helping other musicians license their songs.
In fact, you've probably heard some of her music without realizing it. Songs of hers have been featured in ads for huge brands, like McDonald’s, Walmart, Kellogg’s, as well as many popular TV shows.
Today, the mother of 3 balances family, her art, her agency, her online course, and her new Don't Keep Your Day Job podcast, where she interviews other entrepreneurs, artists, and influencers.
Cathy's story is an inspiring one, and it follows a familiar trajectory: freelancer to agency to product.
When she moved to LA to be a rockstar, she didn't know where it would lead. That didn't pan out, but she landed at something perhaps even more fulfilling. She called it reverse engineering her dream job, and thinks other people can do the same.
Tune in to hear how Cathy walked The Hustler's Path from freelancer to agency to product, and how you can apply her ideas and tactics to find your dream job.
Full Show Notes and PDF Highlight Reel: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves
