Be an expert at finding winning Facebook ad creative (with Reza Khadjavi, CEO of Motion) | DTC POD: How The Best Brands Are Built podcast

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Episode description

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Episode description

“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD

“Teams who take naming conventions really seriously have a really important cultural effect.” @rezakhadjavi #DTCPOD

“We want to create an environment where our creative strategy is data driven.” @rezakhadjavi #DTCPOD

“People are putting on a lot more of a creative strategist hat and thinking critically about the way that they're positioning their product.”@rezakhadjavi #DTCPOD

“Most people don't know exactly what they're doing and they're trying to figure it out. So don't be discouraged.” @rezakhadjavi #DTCPOD

We Speak About:

[01:46] Reza introduces himself and Motion

[02:45] Biggest challenges when finding creative

[10:00] The importance of naming convention

[19:39] Trends to look for when finding winning creative

[25:26] Analyzing ads by funnel stage

[28:22] Ad sets for variables

[32:46] Top three learnings from the field

[34:23] What’s next for Motion and where to find Reza Khadjavi online

Reza Khadjavi, CEO of Motion, joins the POD to give some insight on the software industry’s creative strategies.

Motion helps brands find creative wins.

Reza recognized that there is a lot of creative out there, and finding what works can benefit a brand’s ad spending and profits.

Motion takes the approach of finding successful creative through data driven strategies.

Reza recognizes that there are always trends to look for when locating creative that consumers respond well to, and implementing these strategies into brands is part of their process.

Motion looks at all kinds of creative analysis when finding what curates the most reponses.

Reza recognizes that creative is meant to be very visual, and this must be acknowledged in the process of obtaining a good stream of high quality creative.

Motion uses a funnel stage when running the same analysis to see where the creative fits best.

The brand has fostered further success by viewing the process as adding and alerting a few variables at a time to see what works.

Reza recommends flipping between stage funnels to see what creative works best where.

Stay tuned as Reza discusses more about motion and their strategies for optimizing and finding creative content for brands.

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