Episode description

In this episode, Jay and Ramon discuss whether influencer marketing actually works. SPOILER: It does.

Influencer marketing has seen tremendous growth over the past few years, growing at more than a $1 billion per year.

89% of marketers say they receive comparable or better ROI when using influencer marketing while the average return on influencer campaigns is more than $5 for every $1 spent.

Instagram has become the biggest channel for influencer marketing with Instagram influencers benefiting and turning their posts into a highly lucrative business.

We’re going to discuss how brands can find success with social media influencers and Instagram marketing, and how to improve their influencer marketing ROI.

For more on this topic, check out our blog post: 

https://trend.io/blog/influencer-marketing-case-studies/

If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.