Episode description

Episode brought to you by Trend & Finaloop.

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We cover:

1. Threads Strategy For Consumer Brands

2. Slow and consistent growth for Threads.

3. Potential opportunities for brands on Threads.

4. Liquid Death's rapid growth and IPO plans.

5. Creative marketing's impact on building brands.

6. Niagara Water's pivot to enterprise bottling services.

7. Beverage industry's boom and major exits.

[00:03:24] Quick migration to Threads; Twitter 'X'. TikTokText.

[00:07:28] Niagara: from private label to bottling giant.

[00:10:36] Celsius booming, rapper lawsuit, Pepsi's high stake.

[00:12:54] Key takeaways for beverage brands and creators.

[00:17:16] Winning DTC strategy for bev cpg

[00:20:04] Leveraging opportunities to level up in business.

[00:24:31] How founders can leverage strengths

[00:27:37] The makings of the next Redbull

[00:31:34] Expensive coffee made from civet poop

[00:34:50] More tips and news in the newsletter

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated