Episode description

On this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big retailers, the inspiration for Ink & Alloy, business building as a 2nd time founder, and much more.

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Gretchen Hollingsworth - CEO & Funder of INK + ALLOY 
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel