Episode description
Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix.
1:10 - 5:52 Story behind Stix
8:08 - 8:45 Medical Advisory Board
13:19 - 16:56 Raising VC money
17:59 - 20:31 Prior startup experience
22:37 - 28:57 Understanding the customer
29:25 - 38:33 Customer service & conversations
39:35 - 43:24 Product & Regulatory Environment
45:29 - 46:13 Distribution
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Cynthia Plotch - Co-Founder of Stix
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel