Why New Entrepreneurs Need a "Just Enough" Content Marketing Strategy | Work Less Play More Podcast

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Episode description

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Episode description

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio

Content Marketing Works Best When It's Something You Love to Do!

How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers?

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system?

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not!

Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!

Powerful Tidbits Belinda Shared in This Episode...

Beware of bad advice for solopreneurs just getting started on their content marketing strategies

How not to hide behind content marketing instead of putting yourself out there and getting up close and personal with your market

Why you MUST start connecting your marketing efforts to a sales funnel or system

Getting clear on whether you want 10,000 followers or $10,000 per month

Why you gotta look at your content marketing metrics to know what's working and what's not

The difference between influencers who get paid to create content and entrepreneurs who get paid for their products and services

Visibility matters ... but only if you love doing it!

Why you need to stop conflating Your Analytics with your self-worth

How entrepreneurship forces us to confront our own enoughness

There's no one-size-fits-all magic marketing formula (and if someone is selling you one, run!)

Check Out All the Goodies We Talked About...

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!