Episode description

Stephen Fox is the co-founder and Vice President of Operations at Upkeep Media, the company that helps property management companies grow by implementing effective marketing strategies. He joins the show to unpack the importance of having a strong online presence in the competitive property management industry.

From the initial interaction with potential clients to attracting property owners, Stephen and host Bob Preston will discuss valuable insights and strategies for building an effective online presence. 

Topics covered:
(03:23) Stephen Fox’s background
(04:46) Why the property management industry is Stephen’s focus
(08:55) How critical is an online presence in our industry?
(13:19) The lemonade stand principle
(15:36) Having a marketing mix
(21:45) Developing websites and leveraging SEO
(23:36) Featured Sponsor, VPM Solutions
(24:32) Upkeep Media’s growth marketing sessions with new clients
(27:49) Identifying goals for your website
(33:08) What has produced the best results for Upkeep Media’s clients?
(36:30) How to capture leads through your website
(41:00) Stephen’s closing thoughts

Connect with Stephen Fox: https://www.upkeepmedia.com/

Episode 76 Featured Sponsor: VPM Solutions
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We're also giving a huge shout-out to all of our fabulous Industry Icon Sponsors for supporting our show:

SureVestor
Blanket
VPM Solutions
RentScale
APM Help
Upkeep Media
Second Nature
zInspector

Connect with Bob Preston
https://www.propertymanagementbrainstorm.com/

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