Episode description

Churn rate – or also known as attrition rate – is something we all try to avoid but it is a big problem for most property managers. Our guest today unpacks what he is doing to address this challenge. 

Lior Abramovich is Co-Founder and CEO at Blanket, a company helping property managers keep their doors open by building thriving relationships with their clients. Tune in as he and host Bob Preston unpack the many definitions of churn, understanding each client, why we need to invest more in relationships, and much more. 

Topics covered:

(02:03) Lior Abramovich’s background and what Blanket does

(13:28) Understanding more about churn rate

(20:09) What is positive churn?

(23:12) How Blanket reduces churn

(26:45) How the Blanket dashboard works

(32:01) The data and technology behind Blanket – in layman’s terms

(33:31) The goals of a property owner versus the property manager

(38:55) Getting commission on deals

(43:08) Blanket’s business model

(49:20) Comparing to other marketplace platforms

(53:48) The customer reactions to Blanket so far

(57:00) The art of building relationships with clients

Connect with Lior Abramovich
https://www.linkedin.com/in/liorabramovich/

We're giving a huge shout-out to our amazing Industry Icon Sponsors for supporting our show:

Surevestor
Blanket
VPM Solutions
RentScale
APM Help
Upkeep Media

Connect with Bob Preston
https://www.propertymanagementbrainstorm.com/

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