Episode description

In PlanningxChange episode 96 our guest is Simon Kuestenmacher, one of Australia’s leading demographers.

Simon is a Director and Co-founder of The Demographics Group based in Melbourne, Australia.

Simon holds degrees in geography from leading universities in Berlin and Melbourne and worked for several years as a business consultant with KPMG Australia.

In 2017 Simon, with Bernard Salt, co-founded The Demographics Group. The group provides specialist advice on demographic, consumer and social trends for business.

Simon has presented to numerous corporate and industry audiences across Australia and overseas on demographic trends, consumer insights and cultural change in Australia. 

His presentations and quirky observations are enjoyed by groups from the financial services, property, government, education, technology, retail and professional services industries, among others.

Simon is a columnist for The New Daily newspaper and a contributor to The Australian newspaper and he is a media commentator on demographic and data matters.

Simon has amassed 300,000 global followers on social media, reaches over 25 million people every month and ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of data that explains how the world works, make sure to follow him on Twitter or any of his other social channels.

Audio production by Jack Bavage. The episode was released on 1 August 2022.