Episode description
Founder and CEO of Convertica.org, Kurt Philips, shares his top tips for getting better website conversions and how to sell conversion/results-based services to clients.
In This Episode
00:00 - Introduction
03:11 - Greeting to Kurt
05:40 - How a hard drive evolved
10:58 - Why is conversion important
14:13 - Which site converts better?
17:29 - What does conversion mean
19:01 - Creating the goal
20:27 - How to increase conversion
23:39 - Using reviews and case studies
29:02 - Cracking seven figures
34:09 - Working through the variables
36:20 - Dress to impress
47:49 - Perception is not always reality
53:21 - Perfect amount of stuff
58:09 - Listening is the most important
1:01:29 - Placement of lead generator
1:03:21 - Do the research
1:07:26 - A conversion trick for mobile
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