Episode description
Author of the book “Link Building Mastery” and link building agency owner, Julian Goldie, shares his top tips as an SEO industry expert on Google Algorithm Updates and how to keep your SEO strategy up to date.
In This Episode
00:00 - Introduction
04:06 - Greeting to Julian
06:16 - What algorithms change
08:12 - Updates from 2021
13:42 - Blackhat and whitehat
18:28 - Google list of guidelines
20:56 - When Google updates
24:30 - Best practices for SEO
29:50 - Why Google doesn’t like SEO
35:09 - Protect from penalties
39:59 - Can Google be wrong?
43:30 - How much to customize
48:10 - What ranks quickly?
53:36 - The future of Google updates
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