Episode description
Brand strategist and world-class designer, Lisa Breedt, shares how Brand Authenticity and “Being Real” in your website, copy, designs, marketing and socials can help grow your business and separate you from your competitors.
In This Episode
00:00 - Introduction
04:20 - Greeting to Lisa
06:00 - Advantages of technology
11:46 - Adapting to different personalities
16:09 - Show up authentically
18:09 - Use your team to fight fear
21:33 - Repetition creates comfort
27:52 - How to personalize your brand
38:46 - Social media stories
41:46 - Keep boundaries
43:56 - Share within a social strategy
51:38 - Authenticity is easier
57:45 - Attracting relationships
1:08:05 - How video helps personalize
1:17:00 - When to be protective of your brand
1:23:46 - Brand style guide
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