Episode description
Web strategist and host of The Profitable Website podcast, Wes McDowell, shares 8 keys to creating a highly effective website. In layman's terms, how to make sure your website actually converts traffic to leads or paying customers.
In This Episode
03:12 - Welcome to Wes
04:42 - Web designer to strategist
09:33 - Capitalize on content
15:50 - Use pics in a post
17:05 - Benefit of videos
21:02 - Why “three”
24:44 - Tips to avoid the “cheese”
26:42 - Deep level of content
28:42 - Planning content
31:36 - Homepage direction
36:52 - Longer content
42:32 - Readability
50:57 - What to do with content
58:04 - Showing expertise
1:02:06 - Quantity over Quality
1:04:04 - Social media help
1:08:53 - Linking benefits
1:16:31 - Final thoughts
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