Episode description
Content Strategist Abby Wood of thecontentlab.ie shares her insight to whether or not AI has alleviated the need for human copywriters for website copy, content marketing and more.
In This Episode
00:00 - Introduction
05:06 - Welcome to Abby
12:26 - The Importance of Authenticity in Branding
16:39 - Positive & Negative of AI on Copywriting
20:09 - Human Motivations
29:25 - The Rise of Newsletters
34:37 - Building or Establishing Trust
36:49 - CTA Link Color
38:01 - Social Media Strategies and Content
44:15 - Landing Page Length
46:24 - Strategy in Content
50:20 - Balancing Content Creativity
53:38 - Final Thoughts on AI
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