Episode description
Presentation Designer and Online Educator Adrienne Johnston shares how she found a sweet spot by going hyper niche and becoming exclusively a presentation designer. All while not burning her current client base as she pivoted her business.
In This Episode
00:00 - Introduction
02:00 - Greeting to Adrienne
06:12 - From chaos to niche
08:59 - Adopting the mindset
12:57 - How to rank #3 on Google
15:21 - No backup plan
17:50 - Utilize your network
20:26 - Clear from the start
22:36 - Be sticky
23:35 - Current clients
27:26 - Have a servant’s spirit
31:24 - Concern with freelancers
33:19 - Communication is key
42:00 - How to choose a niche
45: 56 - Change your marketing
51:50 - Design for the user
58:28 - Encouraging thought
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