204 - Selling SEO Part 2: How to Sell SEO as a Recurring Service with Lindsay Halsey - podcast episode cover

204 - Selling SEO Part 2: How to Sell SEO as a Recurring Service with Lindsay Halsey

Jul 28, 20221 hr 11 minTranscript available on Metacast
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Episode description

In part 2 of our mini series on Selling SEO, co-founder of Pathfinder SEO Lindsay Halsey joins us to share the ins and outs of how to sell SEO as a recurring revenue stream and how to scale up to monthly retainers that are billed at several thousand dollars per month.

In This Episode

00:00 - Introduction
03:31 - Greeting to Lindsay
06:13 - Perfect world start
09:45 - Know the scenario
10:33 - Helping designers sell
14:43 - Packaging
15:59 - Audit or Assessment
18:38 - SEO foundation
22:33 - When to add-on
26:26 - Freedom of SEO
31:18 - Amount of depth to go
34:55 - How to price
37:28 - Changing prices
43:59 - Plan differentiator
47:36 - Industry roles
53:45 - Publishing for clients
56:44 - SEO Maintenance
1:01:31 - Getting results
1:06:49 - Resources to start

Get all links, resources and show notes at:

https://joshhall.co/204

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