Episode description

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian talks with Rev Ciancio, a hospitality marketing consultant and CMO at Salad House and Handcraft Burgers Brew. They discuss effective restaurant marketing strategies, focusing on the importance of local search optimization, email marketing, and guest feedback. Rev shares insights on why social media isn't a primary driver for customer acquisition and emphasizes the value of CRM growth through regular, targeted email newsletters. They also delve into the significance of guest sentiment and how to incentivize repeat visits for improved customer lifetime value. The episode offers practical tips and real-life examples for restaurant operators looking to enhance their marketing efforts.

00:00 Introduction to the Podcast
00:48 Meet Rev Ciancio: The Marketing Wizard
02:45 Rev's Journey from Music to Hospitality
08:24 The Importance of Local Search for Restaurants
08:57 Common Mistakes in Restaurant Marketing
17:52 The Golden Metric: CRM Growth
18:15 The Power of Weekly Newsletters
19:45 Email vs. Social Media: The Debate
22:09 Overcoming Content Creation Challenges
25:45 Essential Tech for Restaurant Marketing
29:08 Guest Feedback: The Key to Success
34:15 Engaging with Rev Ciancio