Episode description

This episode of the Restaurant Technology Guys podcast features a deep dive into how restaurants can use data to drive business decisions, enhance customer experience, and ultimately boost sales. The hosts are joined by Pat Riley, Vice President of Sales and Marketing at Data Delivers, and Adam Gollum, CEO of Primanti Brothers, a 91-year-old restaurant brand. They discuss the importance of organizing and monetizing the vast amounts of data generated by restaurants to understand and influence customer behavior. The conversation touches on the utilization of third-party data, loyalty programs, and data analytics to identify customer trends, preferences, and the efficiency of marketing strategies. The guests share real-life examples, including operational changes and menu item adjustments, to illustrate how data informs decisions leading to improved customer retention and acquisition. The discussion emphasizes that despite the availability of data, its effective use is what differentiates successful restaurant operations.

00:00 Welcome to the Data-Driven Restaurant World
00:19 Introducing the Experts: Data Delivers and Primanti Brothers
02:23 The Power of Data in Restaurant Marketing
09:35 Navigating the Pandemic: Strategies and Insights
16:07 Operationalizing Data for Menu Success
20:20 Expanding Reach with Third-Party Data
26:23 The Future of Restaurant Data Utilization
32:31 Closing Thoughts and Contact Information