Episode description
In this episode, I have both exciting news, and a honest reflection on something I have learned this year.
The exciting news is that after many months of hard work, my team at Swoz Consulting has released Legendary Brands Academy! (LegendaryBrandsAcademy.com) This online program contains all of the proven strategies I have used to revolutionize multiple industry-leading brands, from household names, to local mom-and-pops. It's not just theories. It's a specific step-by-step system that is designed to transform your brand from the ground-up and create diehard Raving Fans. It's over 20 years of wisdom from being on the front lines of legendary brands, all at the click of a mouse.
However, this isn't just a celebratory episode. I also want to talk about one area that I am focusing on improving this year. I confess that I have not always been as focused as I could be on effective distribution strategies. I was always taught that quality is important -- and it is! But your quality can only go as far as your distribution.
During the creation of Legendary Brands Academy, I developed a new formula for understanding the relationship between the quality of your product and the distribution of your product: Quality x Distribution = The Size of Your Impact. If your quality is a 10 but your distribution is 0, then 10 x 0 = 0 impact. I want to talk about how to navigate the world of balancing quality and distribution, an area that I am striving to improve this year!
P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, you can check out Legendary Brands Academy here!: www.LegendaryBrandsAcademy.com
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Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast
If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)
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