Episode description
Steve and Nick chat about the latest news and information for independent dealers.
Join us each week where we discuss different topics, this week are chatting with Jon Wilson from Social Tap helping Car Finance Brokers and Dealerships sell more cars.
Chapters in this video:
00:00 – Introduction
01:00 - News
01:28 - Carmoola
05:00 - Can the independent dealers embrace the behaviour changes from the likes of Carzoo?
07:42 - Can you revolutionise the way you buy cars?
08:15 - Letting the customer know what we do for them, is there more to driving leads?
10:30 - Personalising the service your customer receives from your dealership.
12:30 - Questions of the week
12:50 - What can you do when you are quiet to stand out?
16:00 - Can individuals help with the social posting?
17:24 - Where to start, pre planning based on last year
18:40 - Keeping your socials consistent
21:00 - How to deal with wasted leads
24:00 - How doing the opposite car benefit you
25:52 - Facebook question - what is the point in social media
28:10 - Facebook cretins will always exist
28:40 - Where to find free organic reach on facebook?
30:14 - The benefits of TikTok
35:00 - What can you do to get better on Facebook today?
38:00 - Three key areas that people will want to engage with dealers
41:21 - Summary
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