Episode description

Steve and Nick chat about the latest news and information for independent dealers.

Join us each week where we discuss different topics, this week are chatting with Jon Wilson from Social Tap helping Car Finance Brokers and Dealerships sell more cars.

Chapters in this video:

00:00 – Introduction

01:00 - News

01:28 - Carmoola

05:00 - Can the independent dealers embrace the behaviour changes from the likes of Carzoo?

07:42 - Can you revolutionise the way you buy cars?

08:15 - Letting the customer know what we do for them, is there more to driving leads?

10:30 - Personalising the service your customer receives from your dealership.

12:30 - Questions of the week

12:50 - What can you do when you are quiet to stand out?

16:00 - Can individuals help with the social posting?

17:24 - Where to start, pre planning based on last year

18:40 - Keeping your socials consistent

21:00 - How to deal with wasted leads

24:00 - How doing the opposite car benefit you

25:52 - Facebook question - what is the point in social media

28:10 - Facebook cretins will always exist

28:40 - Where to find free organic reach on facebook?

30:14 - The benefits of TikTok

35:00 - What can you do to get better on Facebook today?

38:00 - Three key areas that people will want to engage with dealers

41:21 - Summary

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